In a dedicated effort to empower unorganized workers and extend the benefits of government welfare schemes to the grassroots, PARA organized a special drive for E-Shram card registration across the four blocks of Kothapeta Constituency in Dr. B.R. Ambedkar Konaseema District. The campaign was launched in honour of the 134th Birth anniversary of Dr. B.R. Ambedkar, a visionary and tireless advocate for social justice and labour rights.
The initiative, carried out by the four block coordinators with the support of local volunteers, aimed at increasing awareness among workers about the E-Shram card—a crucial identity for unorganized sector workers that opens access to various government schemes, social security benefits, and future welfare planning.
Despite limited awareness in many communities, the campaign successfully reached out to marginalized groups, explaining the importance and advantages of the E-Shram card in simple terms. This concerted effort led to the registration of 1,020 workers, giving them a sense of recognition and access to structured support from the government.
The campaign culminated on May 1st, International Labour Day, with a celebration jointly organized by PARA and the All-India Trade Union Congress (AITUC). The day began with Fr. Pallithanam hoisting the flag at Ravulapalem Centre, followed by inspiring slogans and songs echoing the spirit of solidarity and justice. A rally was also conducted to honor the day and highlight the enduring struggles of labourers for dignity, fair wages, and rights.
The message was loud and clear: labour rights must be protected, and every worker deserves just compensation for their contribution to society. This campaign not only marked an administrative success in enrolling workers under E-Shram but also reignited the conversation on labour justice and Ambedkar’s vision for an equal society.
